Sunday, March 1, 2009

Thoughts on OWAC Finals

So, this past Friday I went to the OWAC finals. I was interested to see why the finalists were the finalists. What was interesting to see was I wanted to know why they chose the finalists since I never received any feedback on my own project.

The first group to go was .Convert. They were very professional in the way they presented and they did a really good job in their analysis. Yet, one thing that bothered me was that the ideas they had were really similar to what we had done. Sure their slides were way nicer, but the contect overall was similar. Our group did an analysis on the customer segments (loyal customers contributing to the most profits), and they did as well. Some of their recommendations were similar to ours as well.

At any rate, I was very disappointed in the second presentation. Not to criticize them (although they are from the "U" - rival school), but, they were terrible. They basically read from their slides, and all their information was from 27 days worth of data. Now, I have no idea how you could base recommendations or analyze how a company is doing with 27 days worth of data. Even so, it was sad to see them make it to the finals and have a really unimpressive presentation. It was not at all worth 4th place.

Yet, not to bash on the "U" too much, the other team representing them did a really good job. The last BYU team wasn't as crisp (presentation wise), but they too did a good job. But, they all weren't as great as .Convert. In my opinion they were solid preformers when presenting and they did a really good job on the analysis.

Well, even though my partner and I didn't make it to the finals (or even prelims), I was at least glad that our analysis wasn't too far off from what the finalists came up with. I guess I should try again if the opportunity arises. Either way, that's what I thought about the finals.

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