We had an interesting discussion in my Web Analytics class. Our discussion was on social networks and how they were/are useful. The following are some notes I took:
-Social Networks have grown into our culture in the past few years. There's Myspace, Facebook, Twitter, Blogs....etc. Yet, while many of these are used to connect with friends/family, they are rather valuable in learning about technology. News can spread rather quickly. It can also draw focus to particular sites. If you want good traffic you can utilize social medias to help draw attention to your site by using viral marketing. Also, if you want to direct traffic to specific sites you can.
-Marketing is big with social networks. By knowing how to market your site you can get traffic. Social media usage is vital. You need to understand what users are doing on the site, and, more importantly, where do they come from before they came to your site. If you know where they come from you can market to them.
-There are some drawbacks with social networks. For example, Twitter has open channels that are fragile and are at risk of overloads. Even so, you can overcome them by filetering (based on social profiles).
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