Well, last week was the "Kick Off" for the Omniture Web Analytics Competition. I really didn't know what to expect since every year I never had time to compete. This year my Web Analytics class requires it. So, I guess I'm lucky to have this opportunity.
Anyways, it was interesting to see what we are to do for the competition. The company that we are to analyze is Overstock.com. I think it's going to be interesting to work on Overstock since it is an online company. Yet, I wonder what areas of their company have the most potential for improvement. It'll be an interesting experience as it will be my first real attempt at Web Analytics.
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